ISO 19809:2017

INTERNATIONAL ISO
STANDARD 19809
First edition
2017-11
Packaging — Accessible design —
Information and marking
Emballages — Conception accessible — Informations et marquage
Reference number
©
ISO 2017
© ISO 2017, Published in Switzerland
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ii © ISO 2017 – All rights reserved

Contents Page
Foreword .iv
Introduction .v
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 Design considerations for increasing accessibility of information and marking
for packaging . 2
4.1 General design consideration . 2
4.1.1 Considerations of diverse users and diverse contexts of use . 2
4.1.2 Use of alternative or multiple means of presentation . 2
4.1.3 Use of simple and clear information . 3
4.1.4 Highlighting information and marking of importance . 3
4.1.5 Limited amount of information and marking . 3
4.1.6 Location of information . 3
4.1.7 Additional marking and signage placement . 4
4.2 Design considerations required from human abilities and characteristics. 4
4.2.1 Luminance contrast . 4
4.2.2 Colour and colour combination . 4
4.2.3 Letters and legibility . 5
4.2.4 Graphic symbols and pictograms . 6
4.2.5 Languages . 6
4.2.6 Use of tables . 6
4.2.7 Avoidance of glare . 6
4.2.8 Tactile marking . 6
4.2.9 Braille signage . 7
4.2.10 Auditory signals . 7
4.3 Design considerations specific to packaging . 7
4.3.1 Opening . 7
4.3.2 Use . 8
4.3.3 Storage . 8
4.3.4 Disposal . 8
4.3.5 Others . 8
4.4 Design considerations related to safety . 9
5 Evaluation of information and marking . 9
5.1 General . 9
5.2 Instrument-based evaluation . 9
5.3 User-based evaluation . 9
6 Conformance .10
Annex A (informative) Types of disabilities for human functions .11
Annex B (informative) Appropriate dimensions of tactile markings .13
Annex C (informative) Designer’s checklist .14
Annex D (informative) Checklist for conformance with this document .16
Bibliography .18
Foreword
ISO (the International Organization for Standardization) is a worldwide federation of national standards
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electrotechnical standardization.
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described in the ISO/IEC Directives, Part 1. In particular, the different approval criteria needed for the
different types of ISO documents should be noted. This document was drafted in accordance with the
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URL: www.iso.org/iso/foreword.html.
This document was prepared by Technical Committee ISO/TC 122, Packaging.
iv © ISO 2017 – All rights reserved

Introduction
In our aging and welfare-oriented society, there is an increasing awareness of full and effective
participation of older persons and persons with disabilities in society on an equal basis. A common
challenge facing the packaging industry in the world is to develop packages which have clear information
and marking necessary for use and purchase that are understandable for the widest possible range of
users, including older persons and persons with disabilities.
Information and marking on packaging go beyond ensuring safety and security to also add more value
to the packaged products for older persons and persons with disabilities. When designing packaging
that is expected to ensure accurate and appropriate information, greater consideration is required
for increasing accessibility to the packaged products for older persons and persons with disabilities.
Such persons sometimes have difficulties in obtaining and understanding the information conveyed by
labelling and other means of information technologies such as a bar code read by a smart phone.
Noting that the degree of comprehension for information and marking can vary widely according to age
and human abilities such as sensory and cognitive abilities, this document addresses essential points to
enhance the accessibility of information and marking in packaging in the concept s and goals which are
[11] [8]
expressed in ISO/IEC Guide 71 and ISO/TR 22411 .
INTERNATIONAL STANDARD ISO 19809:2017(E)
Packaging — Accessible design — Information and marking
1 Scope
This document provides requirements and recommendations concerning accessible design of consumer
packaging with regard to information and marking.
This document specifies considerations and methods for designing and presenting information and
marking to make consumer packages accessible to people with the widest range of capabilities by
considering their sensory and cognitive abilities.
This document applies to all types of information and marking presented on consumer packaging.
Specifically excluded from this document are information and marking for medicinal products and
medical devices including tamper verification.
The design considerations and methods specified in this document are primarily intended for designers,
developers and evaluators of packaging.
2 Normative references
The following documents are referred to in the text in such a way that some or all of their content
constitutes requirements of this document. For dated references, only the edition cited applies. For
undated references, the latest edition of the referenced document (including any amendments) applies.
ISO 3864-1, Graphical symbols — Safety colours and safety signs — Part 1: Design principles for safety
signs and safety markings
ISO 8317, Child-resistant packaging — Requirements and testing procedures for reclosable packages
ISO 17351, Packaging — Braille on packaging for medicinal products
ISO 21067-1, Packaging — Vocabulary — Part 1: General terms
ISO 24503, Ergonomics — Accessible design --Tactile dots and bars on consumer products
3 Terms and definitions
For the purposes of this document, the terms and definitions given in ISO 21067-1 and the following apply.
ISO and IEC maintain terminological databases for use in standardization at the following addresses:
— IEC Electropedia: available at http://www.electropedia.org/
— ISO Online browsing platform: available at http://www.iso.org/obp
3.1
cognition
extent to which a user can understand the appropriate information as it is intended
[SOURCE: ISO 17480:2015, 3.5]
3.2
consumer packaging
packaging, constituting, with its contents, a sales unit to the final user or consumer at the point of retail
[SOURCE: ISO 17480:2015, 3.1]
3.3
context of use
combination of specified users, goals
...