ISO 44003:2021

INTERNATIONAL ISO
STANDARD 44003
First edition
2021-04
Collaborative business relationship
management — Guidelines for micro,
small and medium-sized enterprises
on the implementation of the
fundamental principles
Management collaboratif d'une relation d'affaire — Lignes
directrices pour les micro-, petites et moyennes entreprises pour
l'implémentation des principes fondamentaux
Reference number
©
ISO 2021
© ISO 2021
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ii © ISO 2021 – All rights reserved

Contents Page
Foreword .v
Introduction .vi
1 Scope . 1
2 Normative references . 1
3 Terms and definitions . 1
4 Structure of this document . 1
5 Implementation of the principles of collaborative business relationships management .2
5.1 Relationship management . 2
5.1.1 What: summary of the intent . 2
5.1.2 Why: explanation of relevance . 2
5.1.3 How: implementation guidance . 2
5.2 Visions and values . 3
5.2.1 What: summary of the intent . 3
5.2.2 Why: explanation of relevance . 3
5.2.3 How: implementation guidance . 3
5.3 Business objectives . 4
5.3.1 What: summary of the intent . 4
5.3.2 Why: explanation of relevance . 4
5.3.3 How: implementation guidance . 4
5.4 Collaborative leadership . 5
5.4.1 What: summary of the intent . 5
5.4.2 Why: explanation of relevance . 5
5.4.3 How: implementation guidance . 5
5.5 Governance and processes . 6
5.5.1 What: summary of the intent . 6
5.5.2 Why: explanation of relevance . 6
5.5.3 How: implementation guidance . 6
5.6 Collaborative competence and behaviour . 7
5.6.1 What: summary of the intent . 7
5.6.2 Why: explanation of relevance . 7
5.6.3 How: implementation guidance . 7
5.7 Trust and commitment to mutual benefit . 8
5.7.1 What: summary of the intent . 8
5.7.2 Why: explanation of relevance . 8
5.7.3 How: implementation guidance . 8
5.8 Value creation . 8
5.8.1 What: summary of the intent . 8
5.8.2 Why: explanation of relevance . 8
5.8.3 How: implementation guidance . 8
5.9 Information and knowledge sharing . 9
5.9.1 What: summary of the intent . 9
5.9.2 Why: explanation of relevance . 9
5.9.3 How: implementation guidance . 9
5.10 Risk management . 9
5.10.1 What: summary of the intent . 9
5.10.2 Why: explanation of relevance . 9
5.10.3 How: implementation guidance .10
5.11 Relationship measurement and optimization.10
5.11.1 What: summary of the intent .10
5.11.2 Why: explanation of relevance .10
5.11.3 How: implementation guidance .11
5.12 Exit strategy .11
5.12.1 What: summary of the intent .11
5.12.2 Why: explanation of the relevance .11
5.12.3 How: implementation guidance .11
Annex A (informative) Key elements of relationship management plans .13
Annex B (informative) Competencies and collaborative behaviour .15
Bibliography .17
iv © ISO 2021 – All rights reserved

Foreword
ISO (the International Organization for Standardization) is a worldwide federation of national standards
bodies (ISO member bodies). The work of preparing International Standards is normally carried out
through ISO technical committees. Each member body interested in a subject for which a technical
committee has been established has the right to be represented on that committee. International
organizations, governmental and non-governmental, in liaison with ISO, also take part in the work.
ISO collaborates closely with the International Electrotechnical Commission (IEC) on all matters of
electrotechnical standardization.
The procedures used to develop this document and those intended for its further maintenance are
described in the ISO/IEC Directives, Part 1. In particular, the different approval criteria needed for the
different types of ISO documents should be noted. This document was drafted in accordance with the
editorial rules of the ISO/IEC Directives, Part 2 (see www .iso .org/ directives).
Attention is drawn to the possibility that some of the elements of this document may be the subject of
patent rights. ISO shall not be held responsible for identifying any or all such patent rights. Details of
any patent rights identified during the development of the document will be in the Introduction and/or
on the ISO list of patent declarations received (see www .iso .org/ patents).
Any trade name used in this document is information given for the convenience of users and does not
constitute an endorsement.
For an explanation of the voluntary nature of standards, the meaning of ISO specific terms and
expressions related to conformity assessment, as well as information about ISO's adherence to the
World Trade Organization (WTO) principles in the Technical Barriers to Trade (TBT), see www .iso .org/
iso/ foreword .html.
This document was prepared by Technical Committee ISO/TC 286, Collaborative business relationship
management.
Any feedback or questions on this document should be directed to the user’s national standards body. A
complete listing of these bodies can be found at www .iso .org/ members .html.
Introduction
Using the principles given in ISO/TR 44000, these guidelines address how collaborative working
initiatives by micro, small and medium-sized enterprises (MSMEs), together or in networks, can develop
mutually beneficial engagements.
This document can assist the MSME to gain advantages through, for example:
— quick access to complementary resources, markets and new customers;
— innovation, research and development;
— economies of scale;
— sharing risk, costs and resources;
— accessing knowledge, expertise and competences;
— efficiency and stability.
The guidelines within this document can support any number of MSMEs collaborating with any number
of larger organizations or each other.
Examples of possible collaborative working models include:
— collaborating one to one, where MSMEs develop collaborations with other MSMEs;
— groups of MSMEs, where MSMEs build collaborative networks;
— MSMEs or groups of MSMEs collaborating with larger organizations.
vi © ISO 2021 – All rights reserved

INTERNATIONAL STANDARD ISO 44003:2021(E)
Collaborative business relationship ma
...